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<p><strong>From escalating wildfires and flowing sewage, to people losing their healthcare, a lot is on the line with Measure B.</strong></p><p><span style="color: var(--color-text); text-decoration-color: var(--color-text);"><strong style="color: var(--color-text); text-decoration-color: var(--color-text);">Read about our latest efforts here.</strong></span></p><p></p><p><em>For press inquiries, please email </em><a href="mailto:alex@amplify-campaigns.com"><em>alex@amplify-campaigns.com</em></a><em>.</em></p>

<h2>Latest News On Measure B</h2>

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<h2>Help Us Pass Measure B!</h2>

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<p>The health, safety, and quality of life in San Diego County faces growing threats—and politicians in Sacramento and Washington D.C. are either ignoring the crisis or making it worse.</p><p><strong>It's time for San Diego to protect San Diego. Join us.</strong></p><p></p>

<h1>YES on Measure B</h1>

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<h1>Supporter Toolkit</h1>

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<p><strong>Measure B is written by San Diego citizens, for San Diego  citizens.</strong></p>

<h2>Reasons to Vote YES on Measure B</h2>

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Issues

<h2>Supporter Toolkits</h2><p><strong>Want to help to pass Measure B? Start here! </strong></p>

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<h5>Individual Toolkit</h5>

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<h5>Key Talking Points</h5>

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<p><strong><br></strong></p><p><span style="color: var(--color-text); text-decoration-color: var(--color-text);"><strong style="color: var(--color-text); text-decoration-color: var(--color-text);">Measure B, also known as the San Diego Healthy &amp; Safety Act, is a citizen-led initiative to protect </strong></span><span style="color: var(--color-text-accent-primary); text-decoration-color: var(--color-text-accent-primary);"><strong style="color: var(--color-text-accent-primary); text-decoration-color: var(--color-text-accent-primary);">public safety, local </strong></span><strong>healthcare coverage, </strong><span style="color: var(--color-text-accent-primary); text-decoration-color: var(--color-text-accent-primary);"><strong style="color: var(--color-text-accent-primary); text-decoration-color: var(--color-text-accent-primary);">911 emergency response, and public health </strong></span><span style="color: var(--color-text); text-decoration-color: var(--color-text);"><strong style="color: var(--color-text); text-decoration-color: var(--color-text);">in San Diego County.</strong></span></p><p></p><p><a href="/measure-b-fulltext.pdf" target="_blank" rel="noopener noreferrer">The full text of  Measure B can be read here.</a></p>

<h2>Measure B </h2>

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<p><span style="color: var(--color-text); text-decoration-color: var(--color-text);"><strong style="color: var(--color-text); text-decoration-color: var(--color-text);">Measure B will invest in solutions that help working families find and afford quality childcare while strengthening the local childcare workforce. By supporting providers and moving families off waitlists, Measure B will help ensure more children receive the strong start they deserve.</strong></span></p>

<h2>Provides Safe, Affordable Childcare</h2>

<p><em>Deep federal healthcare cuts will strip health coverage from an estimated 170,000 local residents, overcrowd emergency rooms, and drive further hospital layoffs unless voters approve Measure B this November, healthcare leaders and Medi-Cal recipients warned today at a San Diego roundtable.</em></p>

<h4>San Diego Healthcare Leaders, Advocates, and Medi-Cal Recipients Sound Alarm on Deep Federal Healthcare Cuts&nbsp;</h4>

<p>Join firefighters, doctors, and nurses as we formally kickoff the campaign to pass Measure B!</p><p></p><p></p><p></p>

<h4>Yes on B Campaign Kickoff </h4>

<p>A healthier &amp; safer San Diego starts with us! Join us for the official campaign kickoff to pass Measure B!</p><p></p>

Yes on B Campaign Kickoff 

<p><em>Today, the Yes on B campaign has announced that the nonpartisan Leagues of Women Voters of San Diego and North County have endorsed Measure B, the San Diego Health &amp; Safety Act, joining firefighters, nurses, community advocates and others in the fight to pass the citizen-led initiative to protect San Diego County’s critical public safety and health services.</em></p>

<h4>Leagues of Women Voters San Diego &amp; North County Endorses Measure B</h4>

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<h4>Phonebank for Measure B!</h4>

<p>Help educate and encourage San Diego County voters to vote for Measure B. In-person phonebanking, assistance and training provided. Light refreshments provided.</p>

Phonebank for Measure B

<p><em>Measure B addresses two of the most urgent climate-related threats facing San Diego County: the chronic Tijuana River sewage crisis and devastating wildfire risks. By putting funding and decision-making directly into local hands, Measure B empowers San Diego County to build, manage, and scale its own sewage treatment infrastructure, restoring the river, local estuaries, and coastal waters.</em></p>

<h4>San Diego Climate Week Kicks Off With Measure B &amp; Paddle-Out in Coronado </h4>

<h4>Phonebank for Measure B </h4>

Phonebank for Measure B 

<p><em>The citizen-led measure will now head to voters this November as supporters launch what is expected to be a major countywide grassroots campaign focused on cleaning up the Tijuana River toxic sewage crisis, protecting healthcare, public safety, and children’s services from devastating federal cuts and growing regional crises.</em></p>

<h4>San Diego County Voters Will Decide Major Health &amp; Safety Measure This November</h4>

<h4>Textbank For Measure B!</h4>

<p>Help educate and encourage San Diego County voters to vote for Measure B. Textbank from home! Assistance and training provided. </p>

Textbank For Measure B

<h4>Textbank For Measure B</h4>

<p><strong>Measure B will stop the Tijuana River toxic sewage flows contaminating local beaches, bays, and coastal waters by building cross-border sewage treatment infrastructure that we in San Diego County control. </strong></p>

<h2>Fights Tijuana River's Toxic Sewage</h2>

<p><em>“It’s clear that Washington will stop at nothing to take away healthcare from anyone and everyone, forcing our local community to pick up the tab. We cannot rely on the federal government to protect the health and safety of San Diego County. That is why Measure B is so critical, because it puts San Diegans in control of their own healthcare.”&nbsp;</em></p>

<h4>Yes on Measure B Campaign Condemns Federal ACA Exchange Cuts, Urges Local Control Over Healthcare</h4>

<p><em>San Diego County Firefighters say Measure B urgently needed to add firefighters and combat wildfires.</em></p>

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<h4>County Fire Chief: 60 More Firefighters Needed to Meet Growing Wildfire Threats</h4>

<p><em>“This draft report confirms what we’ve already known for years: the Tijuana River sewage crisis is actively harming our health. It’s not just about foul smells—it’s about being able to breathe freely and not suffer from tight chests or asthma attacks because our bodies aren’t getting the oxygen they need. We must pass Measure B&nbsp; and finally clean up the sewage that’s emitting these toxic fumes.”&nbsp;</em></p>

<h4> New Federal Report Confirms: The Air From The Tijuana River’s Sewage Is Harming Our Health</h4>

<p><em>Today, Planned Parenthood Action Fund of the Pacific Southwest endorsed Measure B, the San Diego Health &amp; Safety Act, joining firefighters, nurses, frontline workers and others in supporting the measure to fund critical San Diego county services like wildfire prevention and healthcare.&nbsp;</em></p>

<h4>Planned Parenthood Action Fund Of The Pacific Southwest  Endorses Measure B</h4>

<p><em>As voters across San Diego County begin receiving their mail-in ballots today, the Yes on Measure B campaign announced a powerful new wave of endorsements from local school districts, public interest advocates, and leading civil rights organizations, driving the campaign's momentum heading into November 3.</em></p>

<h4>As Ballots Start Hitting Mailboxes, Yes On B Campaign Announces Wave of New Endorsements From Local School Districts, Public Interest Advocates &amp; More&nbsp;&nbsp;</h4>

<h4>Textbank for Measure B</h4>

Textbank for Measure B

<p><em>Wednesday’s events - a brush fire in East County during a County hearing on fire preparedness - underscore need for Measure B’s additional funding to combat wildfires in San Diego County.</em></p>

<h4>Wildfire Breaks Out During County Fire Chief Presentation On Firefighter Shortfall&nbsp;&nbsp;</h4>

<p><em>Today, the Yes on B campaign officially launched its push to pass Measure B, the San Diego Health and Safety Act, backed by a broad coalition of firefighters, doctors, child advocates, and environmental leaders at the San Diego County Administration Building.&nbsp;</em></p>

<h4>First Responders, Doctors, And Community Advocates Officially Launch “Yes On Measure B” Campaign&nbsp;</h4>

<h4>Textbank for Measure B!</h4>

<p>Help educate and encourage San Diego County voters to vote for Measure B. Textbank from home! Assistance and training provided.</p>

<p><em>Today, the Yes on Measure B campaign made the case for passing the November initiative following a new county report revealing the Tijuana River sewage crisis costs San Diego $500 million a year and up to $8 billion over two decades. Joined by Supervisors Paloma Aguirre and Terra Lawson-Remer, former Imperial Beach Mayor Serge Dedina and business leaders, the coalition highlighted Measure B as the essential solution to fund critical U.S.-side infrastructure.</em></p>

<h4>Local Leaders Rally for Measure B as Only Path to Fix San Diego’s $8 Billion Tijuana River Sewage Crisis</h4>

<p><strong>Measure B will ensure our paramedics and police can respond fast when you need them.</strong></p>

<h2>Protects 911 Response</h2>

<p><em>Click "Read More" to view the full report aired on KPBS. </em></p>

<h4>KPBS: Measure B supporters say it could help San Diegans on Medi-Cal<br></h4>

<p><strong>Without Measure B, hospitals and clinics across San Diego County will face more layoffs, care disruptions, and longer wait times. On top of longer 911 response times.</strong></p>

<h2>Stops Healthcare Cuts <br></h2>

<p><em>Instead of continuing to wait on Washington and Mexico to act, San Diego has the power to combat the Tijuana River sewage crisis with Measure B this November. We cannot afford to miss this moment. Measure B funds the bipartisan plan to stop toxic sewage from fouling our air, water, and beaches. Without it, our progress stalls.</em></p>

<h4>Statement:&nbsp; Approval of Supervisors’ Plan Puts Us Closer to Solving Tijuana River Crisis, But We Need Measure B to Make it Reality</h4>

<h4>Phonebank for Measure B! </h4>

<p>Help educate and encourage San Diego County voters to vote for Measure B. In-person phonebanking, assistance and training provided. Light refreshments provided. </p>

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<p><em> In response to last week’s lay-offs at Sharp HealthCare triggered by federal funding cuts, John Clark, deputy district vice president of San Diego County Firefighters CAL-Fire Local 2881, called on voters to approve Measure B, warning that San Diego County "cannot wait" for state or federal intervention to protect our essential services.</em></p>

<h4>ICYMI: Measure B on Noticias SD: We Must Pass Measure “Because We Cannot Wait” For Others To Step In For San Diego County</h4>

<p><strong>Measure B will help  protect San Diego from extreme fire threats by putting more firefighters on the ground, ramping up brush clearing, and upgrading lifesaving equipment.</strong></p><p></p>

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<h2>Prevents Wildfires</h2>

<p><a href="https://www.sandiegouniontribune.com/2026/08/11/sharp-healthcare-announces-restructuring-that-will-impact-260-workers/"><em>Sharp HealthCare</em></a><em>’s decision announced yesterday to lay off 260 frontline healthcare workers is the direct result of last year’s federal healthcare cuts, the Yes on Measure B campaign warned today, stressing that San Diego faces a rapidly escalating medical crisis unless voters intervene this November.</em></p>

<h4>Report Of Local Healthcare Layoffs Caused By Federal Funding Cuts Shows Need For San Diego’s Measure B</h4>

<p><em>Following the news that federal budget cuts were driving Sharp HealthCare to lay off 260 frontline healthcare workers, San Diego Foundation president and CEO Mark Stuart issued a stark warning to San Diegans: our healthcare safety nets will end as we know it – unless voters vote “Yes” on Measure B.&nbsp;</em></p>

<h4>ICYMI: “If We Do Not Pass Measure B, There’s No Safety Net for Hundreds of Thousands of San Diegans…It’s Just Gone.”</h4>

<p><em>We have a real chance to clean up the toxic sewage DC and Mexico politicians have failed to do for years, but only by passing Measure B in November. Measure B will enable San Diegans to finally clean up the Tijuana River and prevent the toxic sewage poisoning our air, water and beaches. With this smart plan and Measure B, we can turn this toxic tide and protect clean air and water for all.</em></p>

<h4>Statement: Supervisors’ Plan Is Our Best Chance To  Combat Tijuana River’s Toxic Sewage Crisis </h4>

The San Diego Health & Safety Act

Prevent wildfires, cut 911 wait times, protect frontline heroes, and clean up TJ River. Endorsed by firefighters, ER doctors, nurses, and community advocates. 

Vote Yes on Measure B, The San Diego Health & Safety Act

San Diego Health and Safety Act

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