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Measure B
  • News Coverage

    KPBS: Measure B supporters say it could help San Diegans on Medi-Cal
  • PRESS RELEASE

    Statement:  Approval of Supervisors’ Plan Puts Us Closer to Solving Tijuana River Crisis, But We Need Measure B to Make it Reality
  • PRESS RELEASE

    Planned Parenthood Action Fund Of The Pacific Southwest Endorses Measure B
  • PRESS RELEASE

    Statement: Supervisors’ Plan Is Our Best Chance To Combat Tijuana River’s Toxic Sewage Crisis
  • PRESS RELEASE

    Wildfire Breaks Out During County Fire Chief Presentation On Firefighter Shortfall  
  • PRESS RELEASE

    County Fire Chief: 60 More Firefighters Needed to Meet Growing Wildfire Threats
  • PRESS RELEASE

    ICYMI: Measure B on Noticias SD: We Must Pass Measure “Because We Cannot Wait” For Others To Step In For San Diego County
  • PRESS RELEASE

    ICYMI: “If We Do Not Pass Measure B, There’s No Safety Net for Hundreds of Thousands of San Diegans…It’s Just Gone.”
  • PRESS RELEASE

    Report Of Local Healthcare Layoffs Caused By Federal Funding Cuts Shows Need For San Diego’s Measure B
  • PRESS RELEASE

    San Diego County Voters Will Decide Major Health & Safety Measure This November
  • PRESS RELEASE

    San Diego Healthcare Leaders, Advocates, and Medi-Cal Recipients Sound Alarm on Deep Federal Healthcare Cuts 
  • PRESS RELEASE

    First Responders, Doctors, And Community Advocates Officially Launch “Yes On Measure B” Campaign 
  • PRESS RELEASE

    Local Leaders Rally for Measure B as Only Path to Fix San Diego’s $8 Billion Tijuana River Sewage Crisis
  • PRESS RELEASE

    Yes on Measure B Campaign Condemns Federal ACA Exchange Cuts, Urges Local Control Over Healthcare
  • PRESS RELEASE

    New Federal Report Confirms: The Air From The Tijuana River’s Sewage Is Harming Our Health

PRESS RELEASE

Planned Parenthood Action Fund Of The Pacific Southwest Endorses Measure B

The healthcare provider joins firefighters, nurses and frontline workers in supporting the initiative to fund critical San Diego County services


SAN DIEGO, CA— Today, Planned Parenthood Action Fund of the Pacific Southwest endorsed Measure B, the San Diego Health & Safety Act, joining firefighters, nurses, frontline workers and others in supporting the measure to fund critical San Diego county services like wildfire prevention and healthcare. 

Statement from Jenny Black, President and CEO, Planned Parenthood Action Fund of the Pacific Southwest: 

“Across San Diego County, families are facing growing barriers to obtaining the care they need to stay healthy. Measure B would create a reliable, locally controlled funding source to expand access to health care services for uninsured and underinsured residents, strengthen county health programs, and invest in critical health and human services. As a trusted reproductive health care provider and advocate, Planned Parenthood sees every day how gaps in coverage and affordability prevent patients from accessing timely care, treatment, and support services. Measure B is an opportunity to reduce health disparities and make meaningful investments in the health and well-being of communities across San Diego County.  At a time when federal funding for essential health services faces increasing uncertainty, local investments in public health have never been more important. Long-term, sustainable funding is critical to protecting and strengthening the health care safety net, ensuring residents can access the care they need, and safeguarding the health and well-being of San Diego County for generations to come.”

Planned Parenthood Action Fund of the Pacific Southwest’s support comes on the heels of endorsements from groups and advocates representing frontline public safety and health workers, children, working families, and  environmental advocates across San Diego. As of press time, Measure B’s full endorsement list includes: 


  • Planned Parenthood  Action Fund of the Pacific Southwest

  • San Diego County Firefighters CAL FIRE Local 2881

  • San Diego Middle Class Taxpayers Association 

  • SEIU Local 221

  • San Diego-Imperial Counties Labor Council

  • San Diego Foundation 

  • San Diego Democratic Party

  • American Academy of Pediatrics, California Chapter 3 (AAP-CA3)

  • Hospital Association of San Diego and Imperial Counties 

  • First 5 San Diego

  • Children First San Diego 

  • Sierra Club San Diego Chapter

  • Surfrider Foundation

  • San Diego Coast Keeper 

  • Parent Voices San Diego

  • The Children’s Partnership

  • San Diego Hunger Coalition

  • Child Development Associates

  • Chamber of Mothers

  • Local Planning Council

  • 4 Wall International 

  • Climate Action Campaign

  • Olivewood Gardens 


Measure B is a citizen-led initiative on the November 2026 ballot designed to protect local healthcare coverage, public health programs, 911 emergency response, public safety, and safe, affordable childcare in San Diego County. Measure B is endorsed by community advocates and labor including the American Academy of Pediatrics, California Chapter 3, Hospital Association of San Diego and Imperial Counties, San Diego County Firefighters CAL FIRE Local 2881, and First 5 San Diego. For more information, visit www.voteyesonmeasureb.org

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